The 'Seung-Il Hope Foundation', which is fundraising to build a nursing hospital for patients suffering from the 'Lou Gehrig's disease' that became familiar to us with the Ice Bucket Challenge, has recently proceeded to shoot a promotional film with honorary ambassadors Yang Dong-Geun, Seo-hyun, and Sooyoung, as well as singer Sean, the joint representative.
This shooting was largely divided into two: promotional video filming and photograph shooting.
In the publicity video, Yang Dong-Geun and Sooyoung participated. It was an experience of one hour with the theme of 'a day of someone'. The two experienced a day of someone by dividing their roles based on the rock-paper-scissors game. The experience was a surprise experience prepared by the Foundation for the better understanding of Lou Gehrig's disease patients and their families. Yang Dong-Geun and Sooyoung once again realized the importance of 'communication' through this experience and appeal for help to patients and families who are having difficulties communicating even now.
For the publicity photo shoot, Sean, a singer and the co-founder of the foundation, Yang Dong-Geun, Sooyoung, and Seo-hyun took center stage. The photo shoot was to picture diverse photographs in a pleasant way to help build the Lou Gehrig's disease nursing hospital, which is a dream of Representative Seung-Il Park, who himself is fighting with the Lou Gehrig's disease.
There was a very special collaboration on this day. The advertising company You've Got Pictures, photographer Kim Kyung-Ho, and Seven Hundred Communications cooperated to support the production as volunteering ways. It is said that the teams, who usually work based on the budget of a few thousand to hundreds of millions of won, have donated their talents to support the Seung-Il Hope Foundation getting one step closer to its dream.
Director Park Seong-Ja, Seung-il Park's sister, and Kim Se-Mi, a senior manager, have been a great driving force for the willing cooperation by the three companies. CEO Lee Kyusang of Seven Hundred Communications said, "It was a great honor to work with the three companies who worked separately for their respective dreams and to come together for this good purpose. We will continue to develop the company that can achieve great social values together."
This footage can be viewed from the channel of Seung-Il Hope Foundation.