The digital content for Korean Olympics and Paralympics was created by…
Article publish time : 22-03-31
Article input time : 22-06-02
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- Seven Hundred, a startup in its fourth year, attracted the attention by developing most of the digital content for the Olympics and Paralympics for Korean athletes in the 2022 winter.
- Collaborated with Naver, Korea Sports and Olympic Commitee , Korea Paralympic Commitee, 2024 Gangwon Youth Olympic Winter Games Committee, etc., and emerged as the leading contents creating company in the general sports field
Beijing 2022 Olympic and Paralympic Winter Games have ended. The public attention from the public enjoying sports content at home was higher than ever. Korea was ranked 14th with two gold medals, five silver medals, two bronze medals, and a total of nine medals. The interests in the athletes were great even before the start of the games, as the profile images and interview videos of the team were uploaded on Naver two weeks before the opening ceremony.
A strong paper advertisement about the Beijing Paralympics after the end of the Olympics was content that showed the passion for the Olympics continued. Even the contents that included Yuna Kim, the honorary ambassador of 2024 Gangwon, were revealed along with the closing ceremony of the Olympics. Various sports content has filled our winter. But did you know that all of the contents mentioned above were created from one place?
Seven Hundred (CEO: Kyusang LEE), a startup in its ‘ th’ year, is at the center of it all. Seven Hundred is actively presenting sports contents market that tends to be biased towards popular sports, such as soccer, baseball, and volleyball, to Olympics/Paralympics and the general sports industry.
Naver X Korea Sports and Olympic Commitee | Produced profile image/video/biographic information of athletes from 15 sports, Five languages Korea House
The profile images and interview videos presented by Naver just before the start of the 2020 Tokyo Olympics were quite a refreshing jolt to the industry. With the Olympics postponed by a year due to COVID-19, Korea Sports and Olympic Commitee's Jincheon National Training Center was strictly off-limits to the media. As this was the case, cleanly organized images and videos filmed in a perfectly controlled environment successfully gained the public’s attention, and the press rushed to ask permission to use the contents. When the images and interview videos of athletes who have participated in the 2022 Beijing Winter Olympics were revealed six months after, it once again managed to create a topic of conversation. The images were more stylish, and the interview videos that used FPV drones to show the diversity of each sport successfully enhanced the charms of each event.
Especially during this Olympics, a national online platform, ‘Team Korea House,’ was presented in five different languages (Korean, English, French, Spanish, and Chinese).
Seven Hundred executed the project by managing 20 members of the filming team and ten members of the translation team. It was harder to get 240 athletes together for the interview rather than locational difficulties, as most of the athletes from 33 sports events were training at Jincheon during the Tokyo Olympics, whereas during the Beijing Olympics, the training spots for each team were spread all over the place and therefore it was difficult to visit each spot, set up and remove a portable studio, and repeat. The biggest challenge was to film a training scene during the weather under 12 degrees below zero. For translation, more than one person per language with experience in the PyeongChang 2018 Olympic Games was placed to devote to the accuracy of the language. The translation team consisted of a Korean translator/interpreter at the first stage and a native speaker at the second stage so that the best quality could remain in terms of international public relations.
Running Social Media Accounts for Korea Sports and Olympic Commitee
The social media account for Korea Sports and Olympic Commitee has achieved the best digital performance during the 2020 Tokyo Olympics. With its achievement recognized, Seven Hundred participated in the project for the 2022 Bejing Winter Olympics once again. Seven Hundred executed a preliminary production for the design more sharply. As a result, they managed to create content with higher digital reaction through communication with the athletes during the game, despite the smaller number of team members compared to Tokyo, which is ranked 14th. The events also ended with explosive responses and achieved a great score.
Operated Campaign for National Representative Facial Mask, Paulmade
Seven Hundred was also in charge of the advertisement campaign for Paul made, a sponsor of the mask worn by all athletes participating in the Beijing Olympics. The main model was speed skating athlete Bo Reum Kim, and the TTL (Through The Line) advertisement video with Kim skating was filmed in FPV. As Kim’s favorability and interest increased, so did the interest in Paul made mask. Events related to the project were also executed and resulted in a great reaction.
Korea Paralympic Commitee | Created media book, image/video biographic information, Korea House in three languages, on-site cover in Beijing, social media operation, paper advertisement
Unlike the 2020 Tokyo Olympics, where various images and videos attracted the public’s attention, Korea Paralympic Commitee was disappointed to see not enough content about Paralympics being released. To prevent the same situation from repeating in the 2022 Beijing Winter Paralympics, they requested Seven Hundred to be in charge. Seven Hundred created biographic information and images based on the media book provided to the press and also created the website for Korea House so that the information about the athletes and their interviews could be viewed online in three different languages (Korean, Chinese, and English). They also made an effort to improve the poor awareness of the Paralympics by creating interviews and PR videos for the individuals. Seven Hundred team was also dispatched to Beijing to share news about the athlete’s village and games through social media.
Seven Hundred also created Korea’s first paper advertisement for WeThe15, a disability awareness global campaign that began with Tokyo Paralympics. They created a paper advertisement like a movie poster using the images shot by themselves to make sure that the passion for the Olympics stays before the 2022 Beijing Winter Paralympics.
Gangwon 24 | Created image/video content for athletes, operated social media account
Beijing Winter Olympics is the biggest winter sports content just before the 2024 Gangwon Winter Youth Olympics. The organizing committee planned for social media operation and advertisement content creation bid so that they don’t miss the opportunity. Seven Hundred was the final company to be in charge.
Based on their experience in running the PyeongChang 2018 Olympic Games, Seven Hundred gained a huge reaction by planning and operating the contents that reminded them of PyeongChang during the Beijing Olympics. Furthermore, they created image/video content that covered those who participated in the Beijing Olympics, who have participated in the Olympics before, and even those who have the potential to participate and gained huge attention. Athletes like Yoon Ki Kwak, Arang Kim, etc., grew popular and received attraction, as well as the contents about Yuna Kim, the first honorary ambassador for 2024 Gangwon.
Seven Hundred shared, “It was a busy but grateful experience to have spent the winter with the global festival Olympics, Paralympics, and Youth Olympics,” and continued, “we will continue to create content in the hopes of contributing to the development of Korea’s sports contents.”
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