700 Creators emerges as South Korea's premier Sports Management Agency…
Article publish time : 23-05-24
Article input time : 23-05-26
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South Korea has witnessed the launch of a groundbreaking sports management company, 700 Creators Co., which boasts the largest collection of athletes across a wide range of disciplines. The newly established joint-stock company, founded on the core principle of generating novel value through sports athletes and captivating content, recently announced the commencement of its operations.
Positioned as the country's leading sports management enterprise, 700 Creators distinguishes itself by encompassing the most comprehensive range of sports and fields, featuring top-tier athletes with and without disabilities from various summer/winter sporting events.
Among the esteemed members of this illustrious agency are celebrated athletes who have showcased their exceptional prowess on the global stage. Park Da-sol (Judo) and Shim Jae-young (Taekwondo) proudly represented the South Korean National Team at the Tokyo Olympics, while Lee Han-bin (Short Track) and Gan Hyun-bae (Gymnastics) competed in the prestigious Sochi Olympics. Equally remarkable are the national team members from the Pyeongchang Olympics and Beijing Olympics, such as Sung Eun-ryung (Luge) and Hwang Da-som (Cross-Country Skiing), who exhibited their world-class talent and skills at the international level.
Not limited to the Olympics, 700 Creators also represents a host of notable athletes and personalities. For instance, the agency is proud to include Han Min-soo and Jung Seung-hwan, heroes of the bronze-medal-winning Para Ice Hockey team at the Pyeongchang Paralympics, as well as Lee Ji-yoon, a Taekwondo practitioner with an impressive following of one million on TikTok. With over 30 national team athletes, coaches, and broadcasters under their umbrella, 700 Creators continuously aims to expand its diverse network of world-renowned talents.
At the core of 700 Creators' mission is the utilization of the magnetic appeal and charm possessed by active and retired national team athletes. By harnessing their influence as invaluable resources for corporate promotions and marketing endeavors, the agency aims to augment the value of businesses and foster their sustained growth.
Moreover, the agency plays a pivotal role in nurturing the talent derived from national team athletes, assisting them to reveal their latent potential and facilitate their growth beyond the realm of sports. Through this comprehensive support system, 700 Creators empowers these exceptional individuals to excel across diverse fields.
To ensure a harmonious balance between their sporting commitments and education, 700 Creators provides its active athletes with the necessary tools to seamlessly pursue their studies alongside their athletic pursuits. Collaborating with specialized medical institutions, the agency also prioritizes the holistic well-being of their athletes, ensuring both their physical and mental health remain intact.
700 Creators traces its origins to Seven Hundred, a renowned sports marketing and content company that gained industry recognition for its production of ‘K-Proof Photos’ during the Tokyo and Beijing Olympics and Paralympics. This management corporation was established through the collaboration of members who have worked closely together at Seven Hundred, led by experienced industry figures such as Lee Kyu-sang (Representative) and Yang Yong-sik (Co-Representative). Notably, the company has recently welcomed Kim Wan-tae, a 28-year veteran broadcaster from MBC, as their director. Kim Wan-tae is actively involved in talent scouting activities, operations, and delivering lecture programs to companies and educational institutions.
Yang Yong-sik, the co-representative of 700 Creators, affirms the agency's commitment to pioneering a new era of sports management culture. By effectively utilizing a diverse range of media platforms, including YouTube, social networking services, OTT platforms, and television, the agency aims to uncover and promote the activities and hidden charms of their exceptional athletes, becoming a trailblazer in the digital media landscape.